The ultimate guide to tours and activities in Hokkaido!
“All Hokkaido” is a search and booking platform that introduces a variety of hands-on programs, including unique outdoor and indoor activities, as well as transportation-inclusive plans unique to Hokkaido.
Our staff, who are passionate about Hokkaido, have traveled throughout the region and personally experienced the programs. Based on our firsthand experiences, we feature and recommend a variety of experiences that show the best of Hokkaido.
You can easily search for activities by narrowing down your options by area or category.
Our passionate Hokkaido-based staff are here to deliver unforgettable experiences!
Our staff is available to assist with your questions, whether it’s “What does this program include?” or “Are there activities suitable for groups?” We’re happy to provide personalized support.
Living in Hokkaido and constantly exploring the region’s charm, our staff not only curate programs but also design many of them themselves.
We are dedicated to helping you find the perfect program and hope it becomes a fun and unforgettable experience of a lifetime.
Our Company
We are All Hokkaido, the day trip section of Hokkaido Treasure Island Travel.
We believe in tourism that works hand in hand with local communities, providing employment opportunities and economic advantages while also preserving the cultural and natural heritage of destinations. That's why we have created "Off the Beaten Path" local programs, each crafted in collaboration with the people of Hokkaido.
Our mission is to unlock the full potential of Hokkaido and spotlight the island on the global stage by rejuvenating regional tourism.We believe that Hokkaido is the greatest destination in the world, so we strive to be the best travel company in the world. In all our endeavors, we prioritize the prosperity of our friends and partners who join us in our journey.
Our Regional Tourism Development Department staff regularly immerse themselves in small towns, gaining insights into local culture and industries directly from the residents. Together, they create innovative programs and activities from the ground up, ensuring an authentic Hokkaido experience for our guests. We hope your visit leaves you with a deeper understanding of local communities and a fresh perspective on the world around you.
Our Staff
We are All Hokkaido, the day trip section of Hokkaido Treasure Island Travel Inc (HTIT). We live in and are passionate about all things on our northern island, which drives us to always be searching for new guides, experiences, and moments to introduce visitors to. To put it simply- we love Hokkaido, and we know you are going to too.
Naoki Hayashi
Naoki Hayashi
Naoki loves Hokkaido so much that he moved here permanently from Tokyo 17 years ago. He created and launched the website “Hokkaido Taiken,” which connects over 1300 activities and their guides all across Hokkaido to visitors coming to the island. He visits guides every day to experience their activities and help them develop their products, with a personal experience total of over 500 activities. His favorite activities are kayaking, dog sledding, and snowmobiling.
In his free time Naoki loves taking his beloved dog along on drives across Hokkaido!
Taiki Mambo
Taiki Mambo
Taiki was born and raised in Hokkaido. He spent his childhood playing in the forests, and when he grew up he became an outdoor guide in Niseko and other areas. He wants to introduce guests to the incredible guides working throughout Hokkaido while showing visitors to the island the beautiful and ever-changing scenery.
In his free time, Taiki likes to go camping, fishing, and on long drives in search of seasonal delicacies and foods across Hokkaido.
Jordan Frazier
Jordan Frazier
Jordan is originally from Texas, USA, but she moved to rural Hokkaido in the early 2010’s. It was not her plan to stay long-term in Hokkaido, but she fell in love and has been here ever since. She believes that Hokkaido is simply amazing, and she wants to help local guides and dosanko (the Japanese word for people from Hokkaido) share the passion they all feel with visitors to this island.
In her free time, Jordan enjoys snowboarding on Hokkaido’s legendary japow, finding new local onsens, and recently painting (not particularly skillfully, yet) the ever-changing and beautiful landscapes of the island.
Sustainability Policy
At Hokkaido Treasure Island Travel Inc, we firmly believe in the importance of contributing to the Sustainable Development Goals (SDGs) as part of our societal obligation to foster a sustainable global community. We advocate for collaborative partnerships among our stakeholders, including customers, government entities, local administrations, partner businesses, NGOs, and NPOs, to advance sustainable tourism in Hokkaido alongside local communities. Embracing originality and innovative thinking, we actively work to create new travel experiences and services. Our overarching mission is working together to unlock the true potential of Hokkaido. In our pursuit, we are committed to shaping travel destinations in a manner that supports the foundations of a sustainable society. This entails promoting tourism that maximizes the unique offerings of Hokkaido while upholding inclusive hiring practices across all facets of our operations.
Working Environment
We want to promote the creation of a diverse community in which every worker feels appreciated.
As a company, we have taken strides to cultivate a supportive workplace where all viewpoints matter, no matter one's gender or nationality. We believe that actively embracing diversity in our hiring and training practices sparks innovation. A workplace that celebrates various cultures and beliefs can approach challenges from multiple perspectives. Our approach enables each individual to adopt their work style to suit their preferences. We champion gender equality in leadership, offer assistance to employees managing both work and childcare responsibilities, and endorse flexible and remote work options when necessary.
Tourism Development in Hokkaido
We are dedicated to creating new tourism resources that respect the environment, culture, and livelihoods of local communities.
In collaboration with local governments and partner companies in Hokkaido, we're committed to increasing visitor numbers while creating sustainable tourism spots that minimize environmental impact. This development not only breathes new life into local communities but also safeguards their rich history, natural beauty, cultural heritage, and key industries for future generations. We firmly believe in promoting tourism as a new local industry and economic asset. Tourism, being inherently people-centric, involves local communities in their entirety. It serves as a cornerstone for sustainable societies by fostering the growth of local businesses. We are steadfast in our support for crafting tourism destinations that harness the unique resources of Hokkaido's local communities.
Sustainable Travel
We are trailblazers in sustainable tourism, with sustainability principles guiding every aspect of the development of our services.
As a company revitalizing the travel sector and inviting tourists worldwide to come explore Hokkaido, we recognize that we have an important societal role: fostering mutual understanding beyond nationality, race, language, and culture. Travel is a transformative experience that fosters well-being by uniting cultures and communities. Alongside our own sustainability endeavors, we advocate for sustainable practices and environments across the tourism industry through partnerships, ensuring future generations can thrive in a sustainable society globally. Through our business, we aim to reshape the future of travel.
Hokkaido Treasure Island Travel is a founding member of the Japan Alliance of Responsible Travel Agencies (JARTA), uniting travel companies across Japan in collaborative efforts.
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