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in Hokkaido, Japan
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The highlight of the tour is the tuna auction. Witness the powerful spectacle of massive tuna being auctioned off and skillfully carved right before your eyes.
Treat yourself to a premium "Kaisen-don" (seafood bowl) for breakfast. This delicious meal, included in your tour, is made with the freshest ingredients sourced directly from the market you just explored.
Keep an eye out—a produce auction might suddenly start right in front of you! It uses a different style compared to the seafood section, offering a fascinating look at the market's unique trading cultures.
Hop on a "Turret Truck"—the iconic vehicles zipping around the market—for a fun photo. There are plenty of great photo spots to capture your memories.
If something at the market caught your eye, you might find it at the Outer Market. With your guide’s help, enjoy shopping while chatting with the local shop owners.
The highlight of the tour is the tuna auction. Witness the powerful spectacle of massive tuna being auctioned off and skillfully carved right before your eyes.
Enjoy the sweet aromas in the produce hall, where a vibrant variety of seasonal fruits and vegetables are beautifully displayed.
Sapporo Central Market : Backstage Pass to Food Culture
- Location
Sapporo
- Available Period
All year
- Duration
~3.5 hours
- Fee
Date
Select
Person
Select
Reserve now, pay later!
Clicking "Book" will send a request to the guide. If they have availability, you will receive a payment link to confirm your reservation.
Tour Highlights
- Step into the heart of the market—a place that can feel a bit intimidating for individual travelers to explore alone—and experience the intense energy and expertise of culinary professionals up close.
- A behind-the-scenes sensory journey into the “Sanctuary of Food.” Explore the restricted areas of the market and experience the intense energy and expertise of culinary professionals up close on this exclusive tour.
- The tuna auction is a breathtaking spectacle. Witness the powerful moment when massive tuna are auctioned off and skillfully carved right before your eyes—a truly must-see experience.
- Indulge in the ultimate market-to-table breakfast. Savor the freshest ingredients, hand-selected by experts each morning, for an exceptionally luxurious and authentic dining experience.
- Enjoy local interactions at the outer market. Cap off your tour by chatting with expert vendors while hunting for the perfect souvenirs—a true highlight of this guided exploration.
- The perfect morning experience. This tour is the ideal choice for those looking to make the most of their early morning hours in Sapporo with an unforgettable adventure.
Welcome to the “Heart of Hokkaido’s Gastronomy.” While the city is still fast asleep, the gates of the Sapporo Central Wholesale Market—a hub for professional chefs and expert buyers—open exclusively for you.
This tour is far more than a simple walkthrough; it is a sensory adventure into the soul of Hokkaido’s rich culinary culture. Feel the raw energy of the market as giant tuna are traded in the blink of an eye, witness the sharp, discerning gaze of experts selecting the finest produce, and take in the sweet aroma of fresh seasonal fruits.
After exploring the market, a long-awaited breakfast awaits. Tasting the “true” freshness of ingredients selected by the master’s eye that very morning is an experience you will cherish for a lifetime. Finally, wander through the outer market to find the perfect souvenir while connecting with the friendly local vendors. A “special side of Sapporo,” beloved by culinary professionals, is waiting for you.
- 2-6 participants
- Private tour
Meeting Location
We provide free pick-up service from central Sapporo. Please write your pickup location in the reservation form.
What to Bring & Wear
- Comfortable walking shoes and warm clothing.
- Depending on the season, the market interior can become very cold, so please dress warmly enough for the weather.
Overview
- Available Period
-
All year
- Duration
~3.5 hours
- Itinerary
- 5:30- Our guide will meet you in the hotel lobby. Please note that additional fees may apply depending on your hotel location, and the meeting time is subject to change (e.g., an earlier start) based on your hotel’s location.
- 5:50- Arrival at the Sapporo Central Wholesale Market
- 5:55~6:25- Explore the seafood area to witness the raw energy of the market and the powerful sight of giant tuna being traded.
- 6:30~6:55- Visit the produce area to discover vibrant stalls filled with fresh local vegetables and the sweet aroma of seasonal fruits.
- 7:00~7:30- Enjoy a premium “Kaisen-don” (Seafood Bowl) at a local market diner, featuring a variety of the freshest catches of the day. For guests who prefer not to eat raw fish, a delicious cooked set meal can be provided upon request.
- 7:45~8:30- Explore the outer market with your guide to find the best local specialties and souvenirs while enjoying conversations with friendly vendors.
- 8:35~8:50- Return to your hotel for drop-off.
- Fee
- 2 participants (per participant): 18,000yen
- 3-4 participants (per participant): 13,000yen
- 5-6 participants (per participant): 10,000yen
- What's Included
-
Guide fee
- Taxi fare during the tour
- Breakfast
-
- Not Included
- Personal expenses
- Pick-Up Service
We provide free pick-up service from central Sapporo. Please write your pickup location in the reservation form.
- Payment
Prepayment by credit card
Travel Conditions
Length of trip: 1 day
Tour conductor: No accompaniment.
Tour planning and implementation
Hokkaido Takarajima Travel Co., Ltd.
Registered with the Governor of Hokkaido, Travel Agency No. 2-597 / Full member of the All Japan Association of Travel Agents (ANTA)
9F Daito Building, 8-1 Minami 2-jo Higashi 2-chome, Chuo-ku, Sapporo, Hokkaido 060-0052
Domestic travel business manager: Hayashi Naoki
・The domestic travel business manager is the person responsible for your travel transactions. If you have any questions about the explanation given by the person in charge regarding this travel contract, please feel free to contact the domestic travel business manager listed above by email.
・This product is a packaged travel product of Hokkaido Takarajima Travel Co., Ltd. Please be sure to check the travel business terms and conditions (URL below) before applying.
Cancellation / Changes
- A cancellation fee of 100% is charged if cancelled after the start of the event or in case of a no-show
- A cancellation fee of 50% is charged if cancelled on the day of, before the start of the event
- A cancellation fee of 40% is charged if cancelled 1 day or less before the event
- A cancellation fee of 30% is charged if cancelled 7 days or less before the event
- A cancellation fee of 20% is charged if cancelled 10 days or less before the event
- Location
Sapporo
- Available Period
All year
- Duration
~3.5 hours
- Fee
Date
Select
Person
Select
Reserve now, pay later!
Clicking "Book" will send a request to the guide. If they have availability, you will receive a payment link to confirm your reservation.
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This product is a packaged travel product of Hokkaido Takarajima Travel Co., Ltd. When applying, please be sure to read the travel agency terms and conditions at the bottom of the program page.
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